Public Affairs

Albert Eckel

Founder / Partner

Shaping our futures.

Congratulations. You’ve survived your first month in quarantine. The uniqueness of this situation is still not lost on me. I continue to be struck by how people, families and industries are adapting to this new normal. When this virus has passed us by, what will we remember? What will we learn? I’ll remember spending my […]

Albert Eckel

Founder / Partner

Change Can Be a Moment of Opportunity

Next year promises to be exceptionally dynamic across America – nowhere more than in North Carolina, where we guide and assist clients with branding, public-relations, and other communication needs. Change is upon us all – some of it gradual, some of it faster, some of it at light speed. Are you and your business prepared […]

Albert Eckel

Founder / Partner

Why Elections Are Bigger Than Politics

I know you’re tired of hearing opinions about what happened on election day. Everyone seems to have a take on it. My inbox has been flooded for days with “Election Recaps.” This is not an election recap. In our business, we don’t care so much about who wins or loses as much as we care […]

Amanda Wilcox

Account Manager

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Anna Marshall Wilson

Public Relations Account Supervisor

Breaking Bread for the Greater Good

These are trying times. Look no further than your living room TV or phone to see hate, conflict, intolerance, political turmoil, or disaster of both natural and man-made varieties. Divisiveness creates chasms, leaving the human spirit wanting for unity. Unity is the driver of good. Especially in troublesome times, we must challenge one another to […]

McGavock Edwards, APR

Director of Strategic Communications

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Tori Ludwig

Account Supervisor

The Lost Art of Political Civility

Election Day Eve. For most people, it means we are one day closer to the best day of the election cycle­—the day it ends. I am unlike most people. Typically, I love election season. “Saturday Night Live” content is richer. TV ads that sell insurance, cars, and gum are replaced by ones that sell ideas. […]