Eckel & Vaughan

Public Relations

McGavock Edwards, APR

Partner / Strategic Communications Director
Posted on 07.15.20

A Responsibility Renewed

As professional communicators, we’re consistently providing diversity of thought for our clients. While we’re proud of what we accomplish on their behalf, we know there’s always work to do – to get better and to be better. From the global pandemic to civil discourse, our team’s minds have been stretched over the past few months. […]

Albert Eckel

Founder / Partner
Posted on 10.30.19

Change Can Be a Moment of Opportunity

Next year promises to be exceptionally dynamic across America – nowhere more than in North Carolina, where we guide and assist clients with branding, public-relations, and other communication needs. Change is upon us all – some of it gradual, some of it faster, some of it at light speed. Are you and your business prepared […]

Guest Columnist

Posted on 07.06.18

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Guest Columnist

Posted on 06.05.18

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Harris Vaughan

Co-Founder/Partner
Posted on 05.17.18

The Rise of Influencers, Again

Long ago I was taught a powerful, timeless lesson from a great political mind. It goes like this: If you truly want to impact a community, it starts by making sure these five people know you and what you stand for: The editor of the local newspaper; The chairman of the local school board; The […]

Guest Columnist

Posted on 12.01.17

Breaking Bread for the Greater Good

These are trying times. Look no further than your living room TV or phone to see hate, conflict, intolerance, political turmoil, or disaster of both natural and man-made varieties. Divisiveness creates chasms, leaving the human spirit wanting for unity. Unity is the driver of good. Especially in troublesome times, we must challenge one another to […]

Guest Columnist

Posted on 08.11.17

In the Trenches with Our Clients

In our daily work, we function as an extension of our client’s team. We study their industry, we stay ahead of the game, and we strategize. We anticipate, we put plans in place, and we update them regularly. We do this so we are prepared when the unexpected hits. Crises come in all shapes and […]

McGavock Edwards, APR

Partner / Strategic Communications Director
Posted on 04.11.17

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

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