Social Media

Margaret Walter

Marketing Analytics Specialist

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Amanda Wilcox

Account Manager

Five Ways to Stay Sane During Your Long Commute

So you’ve got a long commute? I feel you. When I started at Eckel & Vaughan, my commute increased from 40 minutes to a solid hour. And that’s without traffic. Fortunately, this only lasted for six weeks. Once we sold our house on the outskirts of town, we moved closer to the city and cut […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

McGavock Edwards, APR

Director of Strategic Communications

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Tori Ludwig

Senior Account Manager

Super Bowl Ads Don’t Get Old

Do you most enjoy the football, the food, or the ads when it comes to the Super Bowl? Ten years ago, I would have said football hands down, but that was when the Buccaneers still thought they had a chance to repeat as Super Bowl Champions. (Yes, I’m from Florida.) Now, I care way more […]

Matt Ferraguto

Client Services Director

The Art of the Informational Interview: Ten Commandments for Job Seekers in 2017

I originally wrote this blog post shortly after completing my own job search in 2011. Based on some great feedback I received and some recent informational interviews I’ve done, I decided to update the tips for 2017.  You graduated from college. You polished up your résumé (and shoes) and check the want ads every morning. So […]