I am, by no means, an expert on shooting video or capturing photos on my smartphone. But while spending nearly three years as a reporter who frequently had to capture breaking news, I picked up a few tips and tricks. I used these tips for a recent client event and share the photos below, so […]
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Posted on 11.04.16
Words Matter
“Let’s hone in on that idea and really flush out a plan.” We’re in the business of communication. Words matter. It is often said that the English language is one of the most difficult to learn. That’s not surprising. So many words in the English language look and/or sound alike, but have completely different meanings. […]
Posted on 06.13.14
Twitter Sets Stage for #WorldCup
Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]
Posted on 02.08.13
Social Media Bowl
For even the biggest sports fan, the Super Bowl is about more than a football game. It’s about the parties, the halftime show and, you guessed it, the commercials. From the E-Trade baby to the Joe Montana stain, the goal of these commercials is to get people talking. And this year more than ever, the […]
Posted on 06.26.12
The Good, The Bad and The Ugly: Presidential Candidates on Social Media
Politicians may have been slow to embrace social media, but a strong social media presence has quickly become a necessity for any major campaign. Just like any other brand, candidates are susceptible to the pitfalls that exist within the digital world. So who’s doing it right and who’s coming up short? Let’s take a look. […]
Posted on 03.21.12
A Guide to YouTube Analytics
Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos regularly, responding to comments on your channel, and promoting your videos on other social media properties. YouTube Analytics give you hard data that help you assess how your channel and videos are performing. These metrics […]
Posted on 02.08.12
