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Albert Eckel
Founder / Partner

Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]

Guest Columnist

Posted on 05.22.17

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

McGavock Edwards, APR
Partner / Strategic Communications Director

Posted on 04.11.17

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations. If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Guest Columnist

Posted on 02.28.17

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Greyson Kane
Senior Account Manager

Posted on 08.11.16

Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?

As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]

Guest Columnist

Posted on 06.09.15

Not All Publicity is Positive

There’s no such thing as bad publicity. No offense to this long-accepted tenet, but we’re going to have to agree to disagree. I can’t imagine that the Duggars — a conservative Christian family whose fame and fortune is built on values of faith and modesty — are too pleased to have a handful of their […]

Greyson Kane
Senior Account Manager

Posted on 05.01.15

Is Social Media the Modern Version of a Cocktail Napkin?

All great ideas start somewhere — it’s frankly shocking just how many were born on a cocktail napkin. If you haven’t seen it yet, check out our cocktail napkin hall of fame. You may notice that many of these great ideas created on cocktail napkins are several decades old. Which raises the question, is there […]

Guest Columnist

Posted on 06.13.14

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

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