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Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

McGavock Edwards, APR

Director of Strategic Communications

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Greyson Kane

Senior Account Manager

Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?

As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]

Amy McLeod

Account Manager

Not All Publicity is Positive

There’s no such thing as bad publicity. No offense to this long-accepted tenet, but we’re going to have to agree to disagree. I can’t imagine that the Duggars — a conservative Christian family whose fame and fortune is built on values of faith and modesty — are too pleased to have a handful of their […]

Greyson Kane

Senior Account Manager

Is Social Media the Modern Version of a Cocktail Napkin?

All great ideas start somewhere — it’s frankly shocking just how many were born on a cocktail napkin. If you haven’t seen it yet, check out our cocktail napkin hall of fame. You may notice that many of these great ideas created on cocktail napkins are several decades old. Which raises the question, is there […]

ALS Ice Bucket Challenge Photo
Greyson Kane

Senior Account Manager

Catching Lightning in an…Ice Bucket #ALSIceBucketChallenge

You’d have to be living under a rock to have not seen the thousands of videos for the #ALSIceBucketChallenge, which began in late July but went viral over the last two weeks. The challenge started a few months ago, and those who opted out were required to give $100 to their charity of choice. However, […]

Amy McLeod

Account Manager

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

Hashtags
Matt Ferraguto

Client Services Director

Let’s Reinvent the #Hashtag

It’s happened to all of us. You pull up Twitter on your phone and are crushed by an avalanche of irrelevant tweets from people who are live tweeting a conference or a TV show you have no interest in. Twitter knows this is a problem – that’s why it’s testing a “mute” button where you […]

Amy McLeod

Account Manager

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]