At the beginning of this year, our team kept with tradition and spent a day reflecting on our work together during the past year. And as in years past, we also considered our future.
This time, we looked well past a mere 12 months. We considered what we wanted to be and look like ten years out and what it would take for us to get there. That’s a long time by most standards.
When you consider a decade’s worth of commitment to your craft, it causes you to think differently and in the right way.
One thing that came from the exercise was a refinement of our mission, vision, and values – the bedrock of our company culture. While the refinements were slight, they were critical to our plans for the decade ahead.
Our Mission: To help our clients become better understood in a complex, fast-moving, ever-changing world.
Our Vision: To be the go-to communications firm for solving problems and discovering opportunities.
Our Values: Smart, helpful, and trusted.
But perhaps the most important thing that came from the exercise was a resolve to stay true to what guides us in what we do: A deep and abiding belief that everyone – everyone – deserves to be understood.
In today’s climate, we would all do well to work towards that goal.