Self Care Isn’t Selfish

As vain as it might sound, I’m passionate about self care. Testing new beauty products – whether it’s a milky cleanser or a ceramide-rich cream – has become a hobby of mine, especially since the first “stay at home” order.

My coworkers and friends often ask me for skincare advice, because they know I’m always studying the latest beauty news and science behind cosmetic formulation. And, after I’ve sent my last email of the evening and closed my laptop, I retreat to my bathroom to conduct my nightly skincare ritual.

Like many other careers, working in a strategic communications agency is exciting, but it can also be exhausting. Public relations professionals juggle a variety of projects for numerous clients and often face many deadlines each day. However, I’ve found that I can’t pour from an empty cup. In order to fully and wholeheartedly assist others, we have to invest in our own mental, physical and spiritual wellbeing first. So, when I was asked to begin writing for the E&V blog, I decided my series would focus on practical ways of doing just that.

Each evening, something as simple as taking 10 minutes to wash the day from my face and apply a soothing moisturizer helps me wind down and be at my best for tomorrow.

Here’s the thing—self care doesn’t always have to be feminine, indulgent or rooted in consumerism. Self care is for everyone, and it can be whatever makes you feel replenished and recharged.

For example, you could write what you’re thankful for in a gratitude journal, meditate for 20 minutes each day, spend an hour in a batting cage or even volunteer at your favorite nonprofit. For me, working with the earth to harvest plants for the Inter-Faith Food Shuttle is especially rewarding. In fact, the Eckel & Vaughan team volunteered there last year and can’t wait to do it again.

Whatever the activity, self-care rituals can help us be the best versions of ourselves. When we’ve taken the time to listen and care for our bodies and minds, we can avoid burnout and continue to support our clients, families and community.