The Challenge
Like thousands of older dams nationwide, the Milburnie Dam on the Neuse River in Raleigh sat idle for years, fell into disrepair, and became a dangerous eyesore. The negative impact on the environment and the safety hazard it posed made it an ideal target for removal.
Together with the owners of the dam, the mitigation banking firm Restoration Systems put forward a proposal to remove the structure and restore the Neuse River in exchange for mitigation credits. In order to obtain the necessary permit from the U.S. Army Corps of Engineers, Restoration Systems was asked to host a Public Information Workshop and demonstrate strong public support for the project.
The Strategy
Eckel & Vaughan launched a three-month educational campaign with the goals of encouraging residents to attend the workshop and giving supporters unable to attend the opportunity to sign a Change.org petition.
