Thousands of volunteers recruited.
More than $130,000 raised to fight hunger.
North Carolina has one of the worst childhood hunger epidemics in the country, affecting more than one out of five children in the state. And most North Carolinians aren’t even aware of the problem.
In 2011, the North Carolina Pork Council committed itself to fighting childhood hunger statewide. Partnering with Eckel & Vaughan for its campaign communications, and also with seven Feeding America food banks across the state, the N.C. Pork Council created The Food Effect, an online network designed to educate, involve, and unite North Carolinians in the fight.
Using a simple, effective website and companion social networks to raise awareness about this epidemic, the campaign enabled residents to make a difference.