There aren’t too many agencies that can claim the successful execution of two segments on national television in a single morning. Two different producers from The Today Show gave the green light to the Eckel & Vaughan team for two wildly different segments: One segment on a national breaking news story focused on train safety, and the other featuring a local chef preparing a recipe on live television. Live national TV and a breaking news story? Train safety and pork belly hash? All in the same day? No problem. We got this.
When these types of opportunities arise, there is little time for creating strategy. Strategic communication plans should have been settled and put in place long ago. Times like these call for instinct, persistence, resourcefulness, and a can-do attitude—and activities that harken back to a client’s communications goals. And that’s exactly what the Eckel & Vaughan team brought to the table. We had done our homework and were prepared, willing, and able to tackle the challenge.