advertising

Margaret Walter

Marketing Analytics Specialist

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Amanda Wilcox

Account Manager

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Holiday
Stephen West

Account Specialist

Maximizing Your Brand’s “Searchability” This Holiday Season

It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up promotional efforts, revamping their websites and investing in online advertisements to maximize their reach. So how do you, whether an industry professional or business owner, […]

Amanda Wilcox

Account Manager

How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace

Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Amy McLeod

Account Manager

The True Reason for the Season

‘Tis the season for Christmas commercials. Cars with big red bows, jolly Santa Clauses, jingling Hershey’s Kisses—you know them all. But just in the last week or so, I’ve seen two Christmas commercials that have struck me. Perhaps because they lack all the trappings of the typical Christmas ads, but more likely because they cut […]

Amy McLeod

Account Manager

Finding the Silver Lining in the Critiques

My name is Amy McLeod, and I’m a communicator with an ego. I admit it. I want to believe that my strategies are sound, my tactics are bulletproof, and my creative pieces awe-inspiring. So, when someone questions or—heaven forbid— indicates a “flaw,” you better believe I take it personally. That said, over the last few […]

Harris Vaughan

Co-Founder/Partner

Celebrating Eight Years of Solving Business Problems

I woke up this morning to several congratulatory comments from followers on LinkedIn today. According to LinkedIn, I’m celebrating eight years at Eckel & Vaughan. WOW. It’s hard to believe that nine years ago, my good friend Albert Eckel and I started talking about building an agency together. What’s even harder to believe is that […]