Apple

Amy McLeod

Account Manager

(Passive) Aggressive Advertising

Remember the good ol’ days when brands made subtle digs at their competition without actually calling them out by name? Samsung expertly employed this passive-aggressive style of advertising in a series of commercials in starting in 2011. Here’s one example. In this ad, Samsung doesn’t directly call out Apple, but the references to new adapters, […]

Harris Vaughan

Co-Founder/Partner

Two MacBooks

In January of 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made a trip to the Apple Store. In one simple retail transaction, we opened our firm’s IT department. Two beautiful, black MacBooks were bought, loaded with a whole lot of software and a whole world […]