Apple

(Passive) Aggressive Advertising

Remember the good ol’ days when brands made subtle digs at their competition without actually calling them out by name? Samsung expertly employed this passive-aggressive style of advertising in a series of commercials in starting in 2011. Here’s one example. In this ad, Samsung doesn’t directly call out Apple, but the references to new adapters, […]

Harris Vaughan

Co-Founder/Partner

Two MacBooks

In January of 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made a trip to the Apple Store. In one simple retail transaction, we opened our firm’s IT department. Two beautiful, black MacBooks were bought, loaded with a whole lot of software and a whole world […]