Eckel & Vaughan

b2b

Guest Columnist

Posted on 03.21.12

A Guide to YouTube Analytics

Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos regularly, responding to comments on your channel, and promoting your videos on other social media properties. YouTube Analytics give you hard data that help you assess how your channel and videos are performing. These metrics […]

Guest Columnist

Posted on 03.07.12

A Guide to LinkedIn Page Statistics

Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s next? How do you know if what you’re doing is actually working? Two invaluable tools to help you answer that question are Google Analytics and LinkedIn Page Statistics. Use Google Analytics to determine exactly how many of […]

Kelsie Murdock

Posted on 01.27.12

Social Networks 101: Twitter for Businesses

This is the second in a four-part series that will offer a brief look into the basics of social networks for businesses. Think it’s time for your business to make the leap onto Facebook, Twitter, LinkedIn, or YouTube but not sure where to start? Read on. Why does my business need a Twitter page? There […]

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