branding

Guest Columnist

Posted on 07.23.18

How Brands Benefit From Practicing Gratitude

Of all the character traits instilled in us as children, there is one that can set us apart if we choose to carry it into our adulthood. Many memorable athletes, business leaders, entertainers, and world changers personify this value. That value is gratitude: the embodiment of being thankful and appreciative. Science tells us that the practice […]

Guest Columnist

Posted on 12.18.17

Maximizing Your Brand’s “Searchability” This Holiday Season

It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up promotional efforts, revamping their websites and investing in online advertisements to maximize their reach. So how do you, whether an industry professional or business owner, […]

Guest Columnist

Posted on 07.06.15

Household Brands: Men Wield Mops, Too

Kat Child is a rising senior at UNC-Chapel Hill and a digital marketing associate at Eckel & Vaughan. Brands that objectify women or depict them with unattainable standards of beauty are increasingly coming under fire, while brands that challenge such stereotypes are earning praise and attention. This is refreshing for many women. But what about […]

Guest Columnist

Posted on 10.28.13

Brands Play “Dress Up” on Halloween

Halloween has grown to become one of America’s favorite holidays. On one special night, we’re all given a pass to break out of our well-groomed personalities and express our hidden desire to be scary, funny or fantastical. Halloween dares us to bend the rules of conventionality and embrace the different and bizarre. In a way, […]