crisis communication

Amanda Wilcox

Account Manager

How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace

Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]

Anna Marshall Wilson

Public Relations Account Supervisor

In the Trenches with Our Clients

In our daily work, we function as an extension of our client’s team. We study their industry, we stay ahead of the game, and we strategize. We anticipate, we put plans in place, and we update them regularly. We do this so we are prepared when the unexpected hits. Crises come in all shapes and […]

Harris Vaughan

Co-Founder/Partner

Celebrating Eight Years of Solving Business Problems

I woke up this morning to several congratulatory comments from followers on LinkedIn today. According to LinkedIn, I’m celebrating eight years at Eckel & Vaughan. WOW. It’s hard to believe that nine years ago, my good friend Albert Eckel and I started talking about building an agency together. What’s even harder to believe is that […]

The Art of Listening

Leighann Robinson is a senior at NC State University and an Intern at Eckel & Vaughan. Alert: I realize this is a cliché reminder to stop talking and start listening. But good lessons are worth hearing over and over. Robert Solomon, an expert in account management and client service, reinforces this idea in his book The […]

Laney Wilke

Account Manager

Cocktail Napkins and Crises: Is Your Brand Prepared?

Long before they were used as storyboards for Harry Potter and A Few Good Men, cocktail napkins protected the surface of a table from rogue drops of wine or condensation from a chilled beer. Just as the layers of a cocktail napkin safeguard the integrity of a bar from an accidental spill, a crisis communications plan […]

Jelly Bean Theory

PR Today: Crisis Communications Shouldn’t Wait for a Crisis

Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis communications plans and tuck them away, awaiting the dreaded phone call from a breathless reporter. But a crisis plan does little more than add a large dose of false security. Sooner or later something bad […]

Social Media’s Role in a 21st Century Crisis: Lessons Learned
Amy McLeod

Account Manager

Social Media’s Role in a 21st Century Crisis: Lessons Learned

At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel on “Social Media’s Role in a 21st Century Crisis.” The panel included three unique perspectives: a news maker (Deborah Johnson, CEO of the North Carolina Pork Council), a news reporter (John Clark, executive producer of the Reese […]