As professional communicators, we’re consistently providing diversity of thought for our clients. While we’re proud of what we accomplish on their behalf, we know there’s always work to do – to get better and to be better. From the global pandemic to civil discourse, our team’s minds have been stretched over the past few months. […]
crisis communications
Change Can Be a Moment of Opportunity
Next year promises to be exceptionally dynamic across America – nowhere more than in North Carolina, where we guide and assist clients with branding, public-relations, and other communication needs. Change is upon us all – some of it gradual, some of it faster, some of it at light speed. Are you and your business prepared […]
How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace
Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]
The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?
As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]
Not All Publicity is Positive
There’s no such thing as bad publicity. No offense to this long-accepted tenet, but we’re going to have to agree to disagree. I can’t imagine that the Duggars — a conservative Christian family whose fame and fortune is built on values of faith and modesty — are too pleased to have a handful of their […]
Ralph Lauren and the “Made in China” Debacle
When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]