crisis

Laney Wilke

Account Manager

Cocktail Napkins and Crises: Is Your Brand Prepared?

Long before they were used as storyboards for Harry Potter and A Few Good Men, cocktail napkins protected the surface of a table from rogue drops of wine or condensation from a chilled beer. Just as the layers of a cocktail napkin safeguard the integrity of a bar from an accidental spill, a crisis communications plan […]

Jelly Bean Theory

PR Today: Crisis Communications Shouldn’t Wait for a Crisis

Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis communications plans and tuck them away, awaiting the dreaded phone call from a breathless reporter. But a crisis plan does little more than add a large dose of false security. Sooner or later something bad […]