In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]
Maximizing Your Brand’s “Searchability” This Holiday Season
It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up promotional efforts, revamping their websites and investing in online advertisements to maximize their reach. So how do you, whether an industry professional or business owner, […]
Spring 2017: What’s New in Digital Marketing?
How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]
The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?
As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]
Beyond the Wall: Art of the Custom Facebook Tab
After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal and functionality. One of the most effective ways to do this is to create custom tabs. You’ve seen these before. Perhaps it was a nicely branded Welcome tab that shows up before you “like” a […]