In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]
Spring 2017: What’s New in Digital Marketing?
How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]
The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?
As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]
Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?
As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]
Beyond the Wall: Art of the Custom Facebook Tab
After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal and functionality. One of the most effective ways to do this is to create custom tabs. You’ve seen these before. Perhaps it was a nicely branded Welcome tab that shows up before you “like” a […]
McDonald’s Twitter McFail?
Social Networks 101: YouTube for Businesses
Social Networks 101: LinkedIn for Businesses
Social Networks 101: Twitter for Businesses
This is the second in a four-part series that will offer a brief look into the basics of social networks for businesses. Think it’s time for your business to make the leap onto Facebook, Twitter, LinkedIn, or YouTube but not sure where to start? Read on. Why does my business need a Twitter page? There […]