Dove

Amanda Wilcox

Account Manager

How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace

Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]

Amy McLeod

Account Manager

The Power of Feel-Good Marketing

It seems like marketing these days is all about being the most outlandish, most snarky, most provocative, most hilarious, or most absurd. Take Kia’s dancing hamsters and the Old Spice moms, for example. Amidst this marketing madness, Dove’s campaigns rise above the noise. Whether it’s the simplicity of their ads, their focus on real beauty, […]