I know you’re tired of hearing opinions about what happened on election day. Everyone seems to have a take on it. My inbox has been flooded for days with “Election Recaps.” This is not an election recap. In our business, we don’t care so much about who wins or loses as much as we care […]
Election Day Eve. For most people, it means we are one day closer to the best day of the election cycle—the day it ends. I am unlike most people. Typically, I love election season. “Saturday Night Live” content is richer. TV ads that sell insurance, cars, and gum are replaced by ones that sell ideas. […]
Get ready, folks. The 2016 election season is on. With it will come tremendous challenges for any marketer interested in reaching, well, let’s see … women, young professionals, African-Americans, Hispanics, men, retirees, college students — essentially any demographic to which you’d want to sell a product, idea, or service. Why? Because political campaigns of all […]
