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Albert Eckel
Founder / Partner

Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]

Guest Columnist

Posted on 08.06.18

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Guest Columnist

Posted on 05.22.17

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Guest Columnist

Posted on 04.22.15

The Cocktail Napkin Hall of Fame

We’re in the business of cultivating and communicating great ideas, which got us thinking – where do great ideas get their start? Some of the most applauded ideas in pop culture, business, technology, and innovation have gotten their start on the humble cocktail napkin. Which of these great ideas would earn a spot in a Cocktail […]

Guest Columnist

Posted on 06.13.14

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

Guest Columnist

Posted on 04.02.14

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]

Lars Bredahl

Posted on 07.20.12

Ralph Lauren and the “Made in China” Debacle

When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]

Guest Columnist

Posted on 05.17.12

Saving Lives with Facebook

900 million active users. 125 billion friend connections. 10.5 billion minutes spent on site per day. That’s a lot of power contained within the pages of Facebook. And now, with the addition of the new Organ Donation feature, Facebook is harnessing that power for good. Small acts of good take place on Facebook every day. […]

Guest Columnist

Posted on 03.27.12

The Parents’ Guide to Facebook

There’s a new rite of passage for American children. You turn 13, and you get a Facebook account. It’s a frightening prospect for millions of parents, many of whom fall into one of two camps: Parents who are already on Facebook and are concerned about privacy and security. Parents who aren’t on Facebook and have […]