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Grace Ricks

Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]

Guest Columnist

Posted on 05.22.17

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Guest Columnist

Posted on 01.25.16

Campbell’s Reminds Us How To Truly Feel Full

This is going to sound melodramatic, but bear with me. What is real life anymore? Pinterest makes me feel incompetent on the crafting and home décor fronts. According to Instagram, I’m not traveling to the nicest places, wearing the trendiest clothes, or eating the best food. In today’s over-filtered, over-documented, over-shared world, it’s hard to […]

Guest Columnist

Posted on 06.25.15

Why Your Favorite Brands Are Creeping onto Your Facebook

Brenna Bunch is a rising senior at NC State University and a digital marketing associate at Eckel & Vaughan. As technology continues to evolve and social media continues to serve as a primary form of communication, brands are going back to the drawing board in their efforts to reach target markets. Their primary focus? To […]

Guest Columnist

Posted on 04.02.14

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]

Lars Bredahl

Posted on 06.13.12

Beyond Pinterest: What’s Hot in the Visual Social Web

Chances are, you’re already exploring ways in which your organization can connect with your audience through one or more visual social platforms like Pinterest and Instagram. As the social web goes visual, new platforms will blow up, and existing platforms (like Facebook and Google+) take notice and evolve. But for every Instagram and Pinterest comes […]