Instagram

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend.  Your […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Campbell's Made For Real, Real Life
Amy McLeod

Account Manager

Campbell’s Reminds Us How To Truly Feel Full

This is going to sound melodramatic, but bear with me. What is real life anymore? Pinterest makes me feel incompetent on the crafting and home décor fronts. According to Instagram, I’m not traveling to the nicest places, wearing the trendiest clothes, or eating the best food. In today’s over-filtered, over-documented, over-shared world, it’s hard to […]

Why Your Favorite Brands Are Creeping onto Your Facebook

Brenna Bunch is a rising senior at NC State University and a digital marketing associate at Eckel & Vaughan. As technology continues to evolve and social media continues to serve as a primary form of communication, brands are going back to the drawing board in their efforts to reach target markets. Their primary focus? To […]

Amy McLeod

Account Manager

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]