issue advocacy

Modern Issue Advocacy: Communicating Less to Inspire More

A few weeks ago, I heard a radio segment on the education level of famous presidential speeches. George Washington, for instance, used PhD-level discourse, while Barak Obama uses language that can be understood by fourth graders. To be fair, the presidential audience has expanded significantly from the political elite of the 18th century to virtually […]


Hijacking #Hashtags…for Good?

Hashtag hijacking has spoiled multi-million dollar campaigns and created PR nightmares for marketers worldwide. But recently, nonprofits and causes have begun to take a cue from the hashjackers and use the guerrilla marketing tactic as a vehicle for social good. The Oklahoma Red Cross took advantage of the SyFy channel’s live tweet promotion of the […]