Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]

Guest Columnist

Posted on 01.06.17

The Art of the Informational Interview: Ten Commandments for Job Seekers in 2017

I originally wrote this blog post shortly after completing my own job search in 2011. Based on some great feedback I received and some recent informational interviews I’ve done, I decided to update the tips for 2017. You graduated from college. You polished up your résumé (and shoes) and check the want ads every morning. So […]

Guest Columnist

Posted on 05.17.16

LinkedIn’s “Mentioned in the News” Feature Breaks Trust with Users

Last summer, LinkedIn rolled out a new feature, called “Mentioned in the News,” designed to increase engagement on the platform. While this feature may appear innocuous at first, it’s a deceptive practice that can actually damage the reputations of LinkedIn users. Below are more details about the new feature and instructions on how to disable it, […]

Harris Vaughan
Co-Founder/Partner

Posted on 05.13.16

Celebrating Eight Years of Solving Business Problems

I woke up this morning to several congratulatory comments from followers on LinkedIn today. According to LinkedIn, I’m celebrating eight years at Eckel & Vaughan. WOW. It’s hard to believe that nine years ago, my good friend Albert Eckel and I started talking about building an agency together. What’s even harder to believe is that […]

Guest Columnist

Posted on 05.07.13

Hire Me Please? Tips for landing your dream job.

Rebecca Ashland is a senior at Elon University and a social media intern at Eckel & Vaughan. You’ve survived the internships. You’ve perfected your résumé and cover letter. You’ve gained valuable skills and experience. But, after applying to countless job postings, you still haven’t scored an interview. Don’t panic. Here are some suggestions to help […]

Guest Columnist

Posted on 03.07.12

A Guide to LinkedIn Page Statistics

Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s next? How do you know if what you’re doing is actually working? Two invaluable tools to help you answer that question are Google Analytics and LinkedIn Page Statistics. Use Google Analytics to determine exactly how many of […]

Guest Columnist

Posted on 02.01.12

Social Networks 101: LinkedIn for Businesses

Guest Columnist

Posted on 01.03.12

The Art of the Informational Interview: Ten Commandments for Job Seekers in 2012

You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So why haven’t you landed your dream job yet? I know how tough the job market is — I just went through my own search in 2011, and I’ve met with a handful of recent […]