Welcome to the second installment of this series, where we’ll be taking a look at the second-half of the six disruptive demographics Dr. James Johnson says will change North Carolina forever. Johnson, a professor at the UNC Kenan-Flager School of Business, discussed how these demographics will change our state during the North Carolina Chamber of […]
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Posted on 07.06.18
The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)
Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]
Posted on 07.05.17
Four Things Worth Talking About in Robert Cialdini’s “Pre-Suasion”
“Four Things Worth Talking About…” is a series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Pre-Suasion: A Revolutionary Way to Influence and Persuade is the third book reviewed for this series. Overview: Robert Cialdini is […]
Posted on 02.28.17
The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?
As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]
Posted on 01.25.16
Campbell’s Reminds Us How To Truly Feel Full
This is going to sound melodramatic, but bear with me. What is real life anymore? Pinterest makes me feel incompetent on the crafting and home décor fronts. According to Instagram, I’m not traveling to the nicest places, wearing the trendiest clothes, or eating the best food. In today’s over-filtered, over-documented, over-shared world, it’s hard to […]
Posted on 09.28.15
What Marketers Can Learn From Donald Trump
When I heard that Donald Trump had entered the 2016 presidential race, I laughed. When Trump’s poll numbers began steadily climbing and ultimately dominated his competitors, I cringed. When I watched him during the first two Republican debates, it was with my hands covering my eyes. Trump may have defied the predictions of political experts […]
Posted on 07.06.15
Household Brands: Men Wield Mops, Too
Kat Child is a rising senior at UNC-Chapel Hill and a digital marketing associate at Eckel & Vaughan. Brands that objectify women or depict them with unattainable standards of beauty are increasingly coming under fire, while brands that challenge such stereotypes are earning praise and attention. This is refreshing for many women. But what about […]
Posted on 09.05.14
Under Armour and Gisele Stick it to the Haters
I don’t think anyone will claim to believe that modeling is a sport. But that doesn’t mean that models can’t be athletic. That’s what Under Armour is out to prove with their latest “I Will What I Want” ad featuring supermodel Gisele Bündchen. When the sportswear giant announced Gisele as a new spokesperson, social media […]
Posted on 04.11.14
The Power of Feel-Good Marketing
It seems like marketing these days is all about being the most outlandish, most snarky, most provocative, most hilarious, or most absurd. Take Kia’s dancing hamsters and the Old Spice moms, for example. Amidst this marketing madness, Dove’s campaigns rise above the noise. Whether it’s the simplicity of their ads, their focus on real beauty, […]
Posted on 03.26.14
Marketing in a Selfie Culture
When the Oxford Dictionaries selected “selfie” as the 2013 word of the year, few were surprised. These smartphone-friendly self-portraits represent self-expression and exploration in a digital world. From Ellen’s Oscar shot to President Obama’s controversial pic at Mandela’s memorial service, selfies are now interwoven in our social culture. Many brands have recognized the significance of […]
