Obama

Amy McLeod

Account Manager

Top 10 Presidential Inauguration Moments and Facts

This blog was originally published on January 15, 2013. The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in of the new commander in chief. Over the centuries, it has expanded from a simple oath taking into a daylong event full of parades, galas and […]

Selfie Stick
Laney Wilke

Account Manager

Marketing in a Selfie Culture

When the Oxford Dictionaries selected “selfie” as the 2013 word of the year, few were surprised. These smartphone-friendly self-portraits represent self-expression and exploration in a digital world. From Ellen’s Oscar shot to President Obama’s controversial pic at Mandela’s memorial service, selfies are now interwoven in our social culture. Many brands have recognized the significance of […]

drop it like its hot
Laney Wilke

Account Manager

Millennials, Obamacare and President B-Rock O’Beezy

Enrolling Millennials is critical to the success of the Affordable Care Act (ACA, or as it’s better known, Obamacare). Yet convincing young adults to enroll poses a tall order for those tasked with marketing the new healthcare plan. How do you educate, encourage enrollment, and avoid polarizing an already wary (and perhaps weary) public? A […]

Amy McLeod

Account Manager

Top 10 Presidential Inauguration Moments and Facts

The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in of the new commander in chief. Over the centuries, it has expanded from a simple oath taking into a daylong event full of parades, galas and general pomp and circumstance. With President Obama’s second inauguration […]

Amy McLeod

Account Manager

Online Fallout from the First Presidential Debate

If you watched the 2012 Presidential Debate earlier this week between President Barack Obama and Governor Mitt Romney, you know it was one for the ages. President Obama appeared to be off his game, Governor Romney and Jim Lehrer competed for the role of moderator and even Big Bird got caught up in the fray. […]