Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]
PR
Posted on 08.11.17
In the Trenches with Our Clients
In our daily work, we function as an extension of our client’s team. We study their industry, we stay ahead of the game, and we strategize. We anticipate, we put plans in place, and we update them regularly. We do this so we are prepared when the unexpected hits. Crises come in all shapes and […]
Posted on 11.04.16
Words Matter
“Let’s hone in on that idea and really flush out a plan.” We’re in the business of communication. Words matter. It is often said that the English language is one of the most difficult to learn. That’s not surprising. So many words in the English language look and/or sound alike, but have completely different meanings. […]
Posted on 04.11.13
Social Media: A Team Effort
Facebook and Twitter and Vine…oh my! With new social media platforms popping up every day, even the most digitally savvy business can get overwhelmed by the number of tools it must populate, monitor, and manage. Your company may have a dedicated social media manager or even a digital marketing team to keep tabs on […]
Posted on 07.20.12
Ralph Lauren and the “Made in China” Debacle
When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]
Posted on 01.24.12
PR Today: Crisis Communications Shouldn’t Wait for a Crisis
Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis communications plans and tuck them away, awaiting the dreaded phone call from a breathless reporter. But a crisis plan does little more than add a large dose of false security. Sooner or later something bad […]
