Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]
public relations
Posted on 08.11.17
In the Trenches with Our Clients
In our daily work, we function as an extension of our client’s team. We study their industry, we stay ahead of the game, and we strategize. We anticipate, we put plans in place, and we update them regularly. We do this so we are prepared when the unexpected hits. Crises come in all shapes and […]
Posted on 11.04.16
Words Matter
“Let’s hone in on that idea and really flush out a plan.” We’re in the business of communication. Words matter. It is often said that the English language is one of the most difficult to learn. That’s not surprising. So many words in the English language look and/or sound alike, but have completely different meanings. […]
Posted on 12.13.15
Alexander Hamilton, Founding Father of Public Relations
Most historians peg the birth of modern public relations to the late 19th or early 20th century. But one of America’s founding fathers was pioneering the art of public relations nearly two centuries earlier, demonstrating a sophisticated understanding of both mainstream media and public opinion. In addition to being the first Secretary of the Treasury, author […]
Posted on 07.10.15
New Partner, New Hires at Eckel & Vaughan
Eckel & Vaughan (E&V) has announced a new partner at the strategic communications firm and two hires, including McGavock Edwards, formerly vice president with Baltimore-headquartered IMRE, and manager of its Raleigh office. The firm’s new partner is Matt Ferraguto, currently E&V’s client services director and an E&V employee since 2011. Ferraguto becomes the company’s third […]
Posted on 06.06.15
Job Opportunity: Account Manager
Eckel & Vaughan is looking for an Account Manager with 3-5 years of experience, preferably including some work in public relations. If you think you’d be a strong fit for our team or know someone else who would be, you can find the job posting and application details here: https://eandvproducti.wpengine.com/job-opportunities/job-opportunity-account-manager/
Posted on 07.20.12
Ralph Lauren and the “Made in China” Debacle
When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]
