search

Holiday
Stephen West

Account Specialist

Maximizing Your Brand’s “Searchability” This Holiday Season

It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up promotional efforts, revamping their websites and investing in online advertisements to maximize their reach. So how do you, whether an industry professional or business owner, […]

Margaret Walter

Marketing Analytics Specialist

Make the Most of your Paid Search Campaigns

While the landscape of online advertising is always evolving, there are five enduring principles that will help you structure your Google AdWords campaigns properly. Whether your goal is raising brand awareness, converting visitors to buyers, or anything in between, these tried and true techniques will ensure your paid search campaign is built on a sound […]