social networks

Margaret Walter

Marketing Analytics Specialist

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Harris Vaughan

Co-Founder/Partner

Marketers Beware: 2016 Election Advertising Threatens to Crowd Out, Drown Out Your Brands

Get ready, folks. The 2016 election season is on. With it will come tremendous challenges for any marketer interested in reaching, well, let’s see … women, young professionals, African-Americans, Hispanics, men, retirees, college students — essentially any demographic to which you’d want to sell a product, idea, or service. Why? Because political campaigns of all […]

The Parody Accounts Strike Again

Let’s say you’re just getting started on Twitter and you come across the account below. At first glance, it seems like a legitimate news source, and you follow it for quality news updates. After a couple posts, you notice something strange: Something doesn’t seem right here. You were just duped by a common Twitter prankster, […]

twitter crying
Amy McLeod

Account Manager

The Benefits of Social Grieving

The social media landscape is always changing. Facebook gets a new look every day, and new platforms threaten the dominance of the big four (Facebook, Twitter, LinkedIn and YouTube). Much like the platforms, the uses for social media are always evolving. Long gone are the days when Facebook was just used to connect with friends. […]

Social Networks 101: Twitter for Businesses

This is the second in a four-part series that will offer a brief look into the basics of social networks for businesses. Think it’s time for your business to make the leap onto Facebook, Twitter, LinkedIn, or YouTube but not sure where to start? Read on. Why does my business need a Twitter page? There […]