social media

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend.  Your […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Greyson Kane

Senior Account Manager

Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?

As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]

Greyson Kane

Senior Account Manager

Is Social Media the Modern Version of a Cocktail Napkin?

All great ideas start somewhere — it’s frankly shocking just how many were born on a cocktail napkin. If you haven’t seen it yet, check out our cocktail napkin hall of fame. You may notice that many of these great ideas created on cocktail napkins are several decades old. Which raises the question, is there […]

Gisele Under Armour
Amy McLeod

Account Manager

Under Armour and Gisele Stick it to the Haters

I don’t think anyone will claim to believe that modeling is a sport. But that doesn’t mean that models can’t be athletic. That’s what Under Armour is out to prove with their latest “I Will What I Want” ad featuring supermodel Gisele Bündchen. When the sportswear giant announced Gisele as a new spokesperson, social media […]

Amy McLeod

Account Manager

Twitter Remembers Maya Angelou

As a North Carolinian, I claim Maya Angelou. I know — she wasn’t born in North Carolina, nor did she spend the majority of her life here. But when you get the chance to claim someone like Maya Angelou, you look past those particulars. So, for the last 10 years or so, Maya Angelou and […]

Amy McLeod

Account Manager

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]

Selfie Stick
Laney Wilke

Account Manager

Marketing in a Selfie Culture

When the Oxford Dictionaries selected “selfie” as the 2013 word of the year, few were surprised. These smartphone-friendly self-portraits represent self-expression and exploration in a digital world. From Ellen’s Oscar shot to President Obama’s controversial pic at Mandela’s memorial service, selfies are now interwoven in our social culture. Many brands have recognized the significance of […]