strategic communication

Matt Ferraguto

Client Services Director

Four Things Worth Talking About in Robert Cialdini’s “Pre-Suasion”

“Four Things Worth Talking About…” is a series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Pre-Suasion: A Revolutionary Way to Influence and Persuade is the third book reviewed for this series. Overview: Robert Cialdini is […]

Laney Wilke

Account Manager

Cocktail Napkins and Crises: Is Your Brand Prepared?

Long before they were used as storyboards for Harry Potter and A Few Good Men, cocktail napkins protected the surface of a table from rogue drops of wine or condensation from a chilled beer. Just as the layers of a cocktail napkin safeguard the integrity of a bar from an accidental spill, a crisis communications plan […]