strategic communications

Amanda Wilcox

Account Manager

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Anna Marshall Wilson

Public Relations Account Supervisor

Eckel & Vaughan Expands Industry Expertise with New Hire

Eckel & Vaughan welcomes Deborah Johnson to growing team RALEIGH, NC—February 3, 2017: Eckel & Vaughan is pleased to announce that Deborah Johnson joins the agency’s team this week. In addition to a strong communications background, Johnson brings extensive experience in organizational leadership, economic development, and issues management to Eckel & Vaughan. Johnson’s addition strengthens […]

Harris Vaughan

Co-Founder/Partner

Marketers Beware: 2016 Election Advertising Threatens to Crowd Out, Drown Out Your Brands

Get ready, folks. The 2016 election season is on. With it will come tremendous challenges for any marketer interested in reaching, well, let’s see … women, young professionals, African-Americans, Hispanics, men, retirees, college students — essentially any demographic to which you’d want to sell a product, idea, or service. Why? Because political campaigns of all […]

hijacked
Laney Wilke

Account Manager

Hijacking #Hashtags…for Good?

Hashtag hijacking has spoiled multi-million dollar campaigns and created PR nightmares for marketers worldwide. But recently, nonprofits and causes have begun to take a cue from the hashjackers and use the guerrilla marketing tactic as a vehicle for social good. The Oklahoma Red Cross took advantage of the SyFy channel’s live tweet promotion of the […]

Grammar
Harris Vaughan

Co-Founder/Partner

Stuff We Care About

Emblazoned on the flat screen at the end of the final game of the NBA Finals was a super that read, “Heat Defeat Thunder.” I read it once. And I read it again. “How could that statement be grammatically correct?” I wondered. I then emailed our expert, Ermie Macknee, whom I’ve had the pleasure of […]

Social Media Strategy
Matt Ferraguto

Client Services Director

Six Guiding Principles for Developing a Successful Social Media Strategy

Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate social media into their marketing and public affairs campaigns. We have always defined ourselves as a “conversation agency,” and social media platforms provide unparalleled opportunities to start conversations and get people talking about an idea. […]