strategic communications

McGavock Edwards, APR
Partner / Strategic Communications Director

Posted on 07.15.20

A Responsibility Renewed

As professional communicators, we’re consistently providing diversity of thought for our clients. While we’re proud of what we accomplish on their behalf, we know there’s always work to do – to get better and to be better. From the global pandemic to civil discourse, our team’s minds have been stretched over the past few months. […]

Guest Columnist

Posted on 07.13.18

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 2)

Welcome to the second installment of this series, where we’ll be taking a look at the second-half of the six disruptive demographics Dr. James Johnson says will change North Carolina forever. Johnson, a professor at the UNC Kenan-Flager School of Business, discussed how these demographics will change our state during the North Carolina Chamber of […]

Guest Columnist

Posted on 07.06.18

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Guest Columnist

Posted on 02.03.17

Eckel & Vaughan Expands Industry Expertise with New Hire

Eckel & Vaughan welcomes Deborah Johnson to growing team RALEIGH, NC—February 3, 2017: Eckel & Vaughan is pleased to announce that Deborah Johnson joins the agency’s team this week. In addition to a strong communications background, Johnson brings extensive experience in organizational leadership, economic development, and issues management to Eckel & Vaughan. Johnson’s addition strengthens […]

Guest Columnist

Posted on 06.06.15

Job Opportunity: Account Manager

Eckel & Vaughan is looking for an Account Manager with 3-5 years of experience, preferably including some work in public relations. If you think you’d be a strong fit for our team or know someone else who would be, you can find the job posting and application details here: https://eandvproducti.wpengine.com/job-opportunities/job-opportunity-account-manager/

Harris Vaughan
Co-Founder/Partner

Posted on 06.04.15

Marketers Beware: 2016 Election Advertising Threatens to Crowd Out, Drown Out Your Brands

Get ready, folks. The 2016 election season is on. With it will come tremendous challenges for any marketer interested in reaching, well, let’s see … women, young professionals, African-Americans, Hispanics, men, retirees, college students — essentially any demographic to which you’d want to sell a product, idea, or service. Why? Because political campaigns of all […]

Guest Columnist

Posted on 11.26.13

Hijacking #Hashtags…for Good?

Hashtag hijacking has spoiled multi-million dollar campaigns and created PR nightmares for marketers worldwide. But recently, nonprofits and causes have begun to take a cue from the hashjackers and use the guerrilla marketing tactic as a vehicle for social good. The Oklahoma Red Cross took advantage of the SyFy channel’s live tweet promotion of the […]

Harris Vaughan
Co-Founder/Partner

Posted on 07.17.12

Stuff We Care About

Emblazoned on the flat screen at the end of the final game of the NBA Finals was a super that read, “Heat Defeat Thunder.” I read it once. And I read it again. “How could that statement be grammatically correct?” I wondered. I then emailed our expert, Ermie Macknee, whom I’ve had the pleasure of […]

Guest Columnist

Posted on 05.27.11

Six Guiding Principles for Developing a Successful Social Media Strategy

Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate social media into their marketing and public affairs campaigns. We have always defined ourselves as a “conversation agency,” and social media platforms provide unparalleled opportunities to start conversations and get people talking about an idea. […]