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Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Greyson Kane

Senior Account Manager

Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?

As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]

Why Your Favorite Brands Are Creeping onto Your Facebook

Brenna Bunch is a rising senior at NC State University and a digital marketing associate at Eckel & Vaughan. As technology continues to evolve and social media continues to serve as a primary form of communication, brands are going back to the drawing board in their efforts to reach target markets. Their primary focus? To […]

Amy McLeod

Account Manager

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

Amy McLeod

Account Manager

Twitter Remembers Maya Angelou

As a North Carolinian, I claim Maya Angelou. I know — she wasn’t born in North Carolina, nor did she spend the majority of her life here. But when you get the chance to claim someone like Maya Angelou, you look past those particulars. So, for the last 10 years or so, Maya Angelou and […]

Hashtags
Matt Ferraguto

Client Services Director

Let’s Reinvent the #Hashtag

It’s happened to all of us. You pull up Twitter on your phone and are crushed by an avalanche of irrelevant tweets from people who are live tweeting a conference or a TV show you have no interest in. Twitter knows this is a problem – that’s why it’s testing a “mute” button where you […]

Amy McLeod

Account Manager

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]

Amy McLeod

Account Manager

Hats Off to Arby’s for Twitter Win on Grammy Night

Want to know what I don’t usually associate with the Grammys? Arby’s. Want to know what I now associate with the 2014 Grammys? Arby’s. Here’s why. Singer and rapper Pharrell wore a hat to this year’s Grammy Awards. The hat was quite the topic of conversation on social media, even earning its own Twitter account […]