I am, by no means, an expert on shooting video or capturing photos on my smartphone. But while spending nearly three years as a reporter who frequently had to capture breaking news, I picked up a few tips and tricks. I used these tips for a recent client event and share the photos below, so […]
YouTube
Posted on 10.17.17
How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace
Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]
Posted on 06.13.14
Twitter Sets Stage for #WorldCup
Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]
Posted on 03.21.12
A Guide to YouTube Analytics
Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos regularly, responding to comments on your channel, and promoting your videos on other social media properties. YouTube Analytics give you hard data that help you assess how your channel and videos are performing. These metrics […]
Posted on 02.08.12
Social Networks 101: YouTube for Businesses
Posted on 05.27.11
Six Guiding Principles for Developing a Successful Social Media Strategy
Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate social media into their marketing and public affairs campaigns. We have always defined ourselves as a “conversation agency,” and social media platforms provide unparalleled opportunities to start conversations and get people talking about an idea. […]
