YouTube

World Cup Soccer
Amy McLeod

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

Super Bowl
Amy McLeod

Social Media Bowl

For even the biggest sports fan, the Super Bowl is about more than a football game. It’s about the parties, the halftime show and, you guessed it, the commercials. From the E-Trade baby to the Joe Montana stain, the goal of these commercials is to get people talking. And this year more than ever, the […]

Social Media Election
Amy McLeod

The Good, The Bad and The Ugly: Presidential Candidates on Social Media

Politicians may have been slow to embrace social media, but a strong social media presence has quickly become a necessity for any major campaign. Just like any other brand, candidates are susceptible to the pitfalls that exist within the digital world. So who’s doing it right and who’s coming up short? Let’s take a look. […]

Amy McLeod

A Guide to YouTube Analytics

Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos regularly, responding to comments on your channel, and promoting your videos on other social media properties. YouTube Analytics give you hard data that help you assess how your channel and videos are performing. These metrics […]