Restaurant Chain Emerges From Crisis a Stronger Brand
In 2017, the Smithfield’s Chicken ‘N Bar-B-Q restaurant chain faced a crisis that threatened its brand reputation and ability to operate. Eckel & Vaughan stepped in and helped the brand navigate the media onslaught and work with the Raleigh Police Department to ensure that the public understood the truth.
Fighting the Floods with a Fork
Under a 50-foot American flag hung from a city fire truck, more than 1,000 people joined hands in prayer around the largest communal dining table North Carolina had ever seen to support their neighbors impacted by catastrophic, historic flooding.
House of Raeford Farms Plant Fire
Eckel & Vaughan helped a leading North Carolina poultry producer to emerge from a devastating plant fire as an even stronger brand.
Planes, Trains, and Pork Belly Hash
Eckel & Vaughan helped two clients secure and execute live shots on The Today Show…on the same day.
Eckel & Vaughan redesigned the North Hills website to mirror the real-life experience of Raleigh’s innovative, mixed-use development.
Talk It Out NC
Learn how Eckel & Vaughan is helping the NC ABC Commission to reduce underage drinking in North Carolina.
N.C. Pork Council
Eckel & Vaughan re-branded the Whole Hog Barbecue Series and Championship and helped it earn a place of prominence in the Wide Open Bluegrass Festival.
Eckel & Vaughan developed and executed a data-driven lead generation campaign to attract runners to Race 13.1 events.
Tar Heel Tax Reform
Eckel & Vaughan teamed up with the N.C. Association of Certified Public Accountants to help voters understand the issue of tax reform.
The Food Effect
We worked with the N.C. Pork Council to recruit donors, volunteers, and advocates in the fight against childhood hunger in our state.
NC Energy Forum
Eckel & Vaughan educated North Carolinians about complex energy issues and helped to create thousands more “energy voters.”
We educated local residents about the environmental and safety risks of the Milburnie Dam and built support for its removal.
We built a powerful lead generation engine for TowerCo, dramatically increased its brand awareness, and helped it to build the strongest social platforms in the industry.
N.C. Dental Society
Eckel & Vaughan developed an innovative new legislative advocacy training program for dentists in North Carolina.
Extreme Makeover: Home Edition
Eckel & Vaughan rallied a community to support the construction of a new home for a decorated Gulf War veteran.