Facebook and Twitter and Vine…oh my! With new social media platforms popping up every day, even the most digitally savvy business can get overwhelmed by the number of tools it must populate, monitor, and manage. Your company may have a dedicated social media manager or even a digital marketing team to keep tabs on […]
Posts by Lars Bredahl
Ralph Lauren and the “Made in China” Debacle
When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]
The Parody Accounts Strike Again
Let’s say you’re just getting started on Twitter and you come across the account below. At first glance, it seems like a legitimate news source, and you follow it for quality news updates. After a couple posts, you notice something strange: Something doesn’t seem right here. You were just duped by a common Twitter prankster, […]
Beyond Pinterest: What’s Hot in the Visual Social Web
Chances are, you’re already exploring ways in which your organization can connect with your audience through one or more visual social platforms like Pinterest and Instagram. As the social web goes visual, new platforms will blow up, and existing platforms (like Facebook and Google+) take notice and evolve. But for every Instagram and Pinterest comes […]