Years ago, for Eckel & Vaughan’s 10th anniversary, we were asked to define our “why.” Why do we enjoy this job? Why do we care? What drive us day after day? Still today, these cards are posted in the office kitchen so we’ll be reminded of why we do what we do. I recently found […]
Last week changed our country. We’ve often talked about how technology has changed the way we do business, but it’s never been more evident than during the COVID-19 crisis. We’ve all been forced to figure out ways to connect virtually and work together to find ways to keep our economy and our communities afloat. These […]
Eckel & Vaughan, a full-service strategic communications agency in Raleigh, is seeking interns for Summer 2017. Interns are critical additions to the E&V team, and we look forward to meeting a new group of students and recent graduates who are looking for an agency opportunity. Applications should be submitted by Feb. 22 for full consideration. Interns […]
Do you most enjoy the football, the food, or the ads when it comes to the Super Bowl? Ten years ago, I would have said football hands down, but that was when the Buccaneers still thought they had a chance to repeat as Super Bowl Champions. (Yes, I’m from Florida.) Now, I care way more […]
As 2016 comes to a close, we reflect on themes from the past year. In our work, we’re particularly tuned in to niche target audiences, and this year, everyone is focused on millennials. Here’s a fun exercise: How many times have you discussed the mysterious habits of millennials this year? Note: You will have to […]
Election Day Eve. For most people, it means we are one day closer to the best day of the election cycle—the day it ends. I am unlike most people. Typically, I love election season. “Saturday Night Live” content is richer. TV ads that sell insurance, cars, and gum are replaced by ones that sell ideas. […]
