Mike Hoyt

iPad Autism

The iPad and Autism: Strange Bedfellows?

My grandson has autism. Autism spectrum disorders (ASDs) occur in one in every 88 children in the U.S. and are five times more prevalent in boys. The diagnosis is also on the rise, and no one’s quite sure where it comes from. Children with ASDs are a lovable handful. But with early diagnosis and special […]

Jelly Bean Theory

PR Today: Crisis Communications Shouldn’t Wait for a Crisis

Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis communications plans and tuck them away, awaiting the dreaded phone call from a breathless reporter. But a crisis plan does little more than add a large dose of false security. Sooner or later something bad […]