Ure Loop

Bibliophile. Hiking aficionado. Triangle local.

As senior account manager, Ure utilizes her experience in digital and traditional media to help our clients tell their story in a strategic and impactful way. By combing her expertise in branding and communications strategy, Ure focuses on creating unique plans for a personalized approach to dynamic issues. As an avid crossword solver, Ure is constantly looking for a new, “never been done” way to solve difficult problems and is always looking for a challenge.

Prior to joining Eckel & Vaughan, Ure worked as a director of digital media for a local public affairs firm and as a marketing manager for a multimillion-dollar real estate developer. She has also worked as a freelancer—designing custom brand kits, logos and commissioned art pieces for clients across the U.S.

Ure graduated from Appalachian State University with a bachelor’s degree in public relations and concentration in nonprofit management. In 2022, Ure decided to pursue her master’s in business administration at Meredith College and is expected to graduate in 2024. Beyond work and school, Ure looks for any opportunity to get outside. Whether it’s going back to Boone to hike Linville Gorge or traveling out west to see the Grand Canyon, she is always searching for an excuse to get out and stay active.