Margaret Walter

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Greyson Kane

Preparing for an Interview: What Questions Should You Ask?

Whether you’re looking for an internship, about to graduate college, or have been in the working world for years, interviews can be intimidating. Some of the thoughts running through your head likely include: What questions should I ask? What questions should I avoid? What’s the right number of questions to ask? First, a few pieces […]

McGavock Edwards, APR

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Margaret Walter

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Kate Gillam

Five Tips for Success When Starting a New Job

“Hi. I’m new here. My name is Kate.” This simple phrase may sound obvious, but it’s an easy way to make a good impression when you start a new job. As one of the newest team members at Eckel & Vaughan, I’ve had my fair share of “Hi, I’m new here” moments in the past […]

Tori Ludwig

We’re Hiring: Summer Interns

Eckel & Vaughan, a full-service strategic communications agency in Raleigh, is seeking interns for Summer 2017. Interns are critical additions to the E&V team, and we look forward to meeting a new group of students and recent graduates who are looking for an agency opportunity. Applications should be submitted by Feb. 22 for full consideration. Interns […]

Tori Ludwig

Super Bowl Ads Don’t Get Old

Do you most enjoy the football, the food, or the ads when it comes to the Super Bowl? Ten years ago, I would have said football hands down, but that was when the Buccaneers still thought they had a chance to repeat as Super Bowl Champions. (Yes, I’m from Florida.) Now, I care way more […]

Anna Marshall Wilson

Eckel & Vaughan Expands Industry Expertise with New Hire

Eckel & Vaughan welcomes Deborah Johnson to growing team RALEIGH, NC—February 3, 2017: Eckel & Vaughan is pleased to announce that Deborah Johnson joins the agency’s team this week. In addition to a strong communications background, Johnson brings extensive experience in organizational leadership, economic development, and issues management to Eckel & Vaughan. Johnson’s addition strengthens […]

Amy McLeod

Top 10 Presidential Inauguration Moments and Facts

This blog was originally published on January 15, 2013. The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in of the new commander in chief. Over the centuries, it has expanded from a simple oath taking into a daylong event full of parades, galas and […]